Top 5 Website Performance Tips


Everyone likes fast loading websites. Google recently had their search algorithm named hummingbird. Why? Because they place significant weight on how quick your website loads. Google likes to index sites that load quickly. Check out our top 5 Website Performance Tips and help Google like you more!

1) Optimize Images

lighthouse blue sky
  • It’s possible to reduce an image from 2mb to 100kb (thats huge)
  • Think about how many images are on your site! 15kb x 1,000 images
  • Faster load time improves your sites ranking in search engines
  • People with mobile devices will love this, especially those without wifi
image optimizing video

2) Minify Files

minified file
  • Minify means removing space from your files.
  • Web browsers can read a string of code faster without indenting
  • Minify your css and js files for maximum performance
free minify tool

3) Concatenate multiple files

code - css element
  • Concatenate means to combine two like files into one single file
  • Reduce the number of server requests
  • Example: main.css + brand.css = global.css
more info

4) Minify markup

minified markup
  • Similar to the above (#2) you can also minify your html page
  • Helps blogs will lots of listings and cms heavy markup
  • Often overlooked for saving a few kb
free markup minifier

5) Enable GZIP Compression and browser caching

GZIP compression enabled
  • Caching saves images and other assets on user's system for x days
  • Customize how long the caching should stay - 7 days, 14 days
  • Site loads quicker for user upon return
  • GZIP sends requests from the server quicker
  • Update caching an GZIP from the .htaccess file
more info

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